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McDonald’s Introduces US Consumers to the McFloat

McDonald’s Introduces US Consumers to the McFloat



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The fast-food giant brought its McFloat, a popular pick in their international stores, to New York and Seattle

Wikimedia Commons / Sallicio

Where has this been all our lives?

If you like soft-serve and soda, then celebratory fist-pumps are appropriate. McDonald’s will serve up a float of soft-serve ice cream and Dr. It is the first time that the McFloat has been sold in the United States.

This will come as welcome news to anyone who has had the good fortune of trying one of these overseas. Here in the U.S., however, only the Dr. Pepper float will be offered, "as part of our journey to build a better McDonald's,” spokesperson Terri Hickey told Business Insider.

According to international McDonald’s reviewer (we hardly believe that’s an actual blog) James McGowan, it tastes just like any other ice cream float. If you like that sort of thing, you’ll want to order this (or the separated components) the next time you find yourself under the Golden Arches.

This is part of a larger McDonald’s effort to diversify its food line-up. It recently brought garlic fries to San Francisco, an unqualified success (naturally). In addition, McDonald’s started using fresh meat in its burgers in Dallas — a development that could bring the burger chain prominence among the ever-increasing number of health-conscious consumers. And while the McFloat is certainly not targeted to that audience, it’s still a refreshing summer treat.


The Truth About McDonald's Breakfast Happy Meals

In one of those forgotten-about experiments that seem to litter the fast food industry, McDonald's once tinkered with the idea of a breakfast Happy Meal. USA Today reported on September 23, 2016, that McDonald's had prepared a trial launch of all-day breakfast Happy Meals in all of Tusla, Oklahoma's 73 locations. If successful, McDonald's would have expanded the option nationally. Breakfast Happy Meals included a choice between two McGriddles or an Egg & Cheese McMuffin without bacon. Their side options were either yogurt or apple slices, except at lunch and dinner times when they could also pick fries. Select restaurants would also offer hash browns.

The rationale behind the experiment is probably due to the popularity of McDonald's all-day breakfast options. As Eater noted earlier that year, the all-day breakfast, which McDonald's introduced in 2015 as part of its general turnaround plan, precipitated a boost to McDonald's sales for three consecutive financial quarters. Pam Williams, McDonald's USA's director of innovation, told USA Today: "All day breakfast has really been a big hit with our customers, and that started from our customers telling us this is what they wanted." It would only make sense then to extend the extremely popular innovation to MacDonald's entire base.

However, as we haven't seen evidence that consumers outside of Tulsa, Oklahoma have ever had the option to order a breakfast Happy Meal, it seems that McDonald's decided against continuing the program. It's not clear why.


The Truth About McDonald's Breakfast Happy Meals

In one of those forgotten-about experiments that seem to litter the fast food industry, McDonald's once tinkered with the idea of a breakfast Happy Meal. USA Today reported on September 23, 2016, that McDonald's had prepared a trial launch of all-day breakfast Happy Meals in all of Tusla, Oklahoma's 73 locations. If successful, McDonald's would have expanded the option nationally. Breakfast Happy Meals included a choice between two McGriddles or an Egg & Cheese McMuffin without bacon. Their side options were either yogurt or apple slices, except at lunch and dinner times when they could also pick fries. Select restaurants would also offer hash browns.

The rationale behind the experiment is probably due to the popularity of McDonald's all-day breakfast options. As Eater noted earlier that year, the all-day breakfast, which McDonald's introduced in 2015 as part of its general turnaround plan, precipitated a boost to McDonald's sales for three consecutive financial quarters. Pam Williams, McDonald's USA's director of innovation, told USA Today: "All day breakfast has really been a big hit with our customers, and that started from our customers telling us this is what they wanted." It would only make sense then to extend the extremely popular innovation to MacDonald's entire base.

However, as we haven't seen evidence that consumers outside of Tulsa, Oklahoma have ever had the option to order a breakfast Happy Meal, it seems that McDonald's decided against continuing the program. It's not clear why.


The Truth About McDonald's Breakfast Happy Meals

In one of those forgotten-about experiments that seem to litter the fast food industry, McDonald's once tinkered with the idea of a breakfast Happy Meal. USA Today reported on September 23, 2016, that McDonald's had prepared a trial launch of all-day breakfast Happy Meals in all of Tusla, Oklahoma's 73 locations. If successful, McDonald's would have expanded the option nationally. Breakfast Happy Meals included a choice between two McGriddles or an Egg & Cheese McMuffin without bacon. Their side options were either yogurt or apple slices, except at lunch and dinner times when they could also pick fries. Select restaurants would also offer hash browns.

The rationale behind the experiment is probably due to the popularity of McDonald's all-day breakfast options. As Eater noted earlier that year, the all-day breakfast, which McDonald's introduced in 2015 as part of its general turnaround plan, precipitated a boost to McDonald's sales for three consecutive financial quarters. Pam Williams, McDonald's USA's director of innovation, told USA Today: "All day breakfast has really been a big hit with our customers, and that started from our customers telling us this is what they wanted." It would only make sense then to extend the extremely popular innovation to MacDonald's entire base.

However, as we haven't seen evidence that consumers outside of Tulsa, Oklahoma have ever had the option to order a breakfast Happy Meal, it seems that McDonald's decided against continuing the program. It's not clear why.


The Truth About McDonald's Breakfast Happy Meals

In one of those forgotten-about experiments that seem to litter the fast food industry, McDonald's once tinkered with the idea of a breakfast Happy Meal. USA Today reported on September 23, 2016, that McDonald's had prepared a trial launch of all-day breakfast Happy Meals in all of Tusla, Oklahoma's 73 locations. If successful, McDonald's would have expanded the option nationally. Breakfast Happy Meals included a choice between two McGriddles or an Egg & Cheese McMuffin without bacon. Their side options were either yogurt or apple slices, except at lunch and dinner times when they could also pick fries. Select restaurants would also offer hash browns.

The rationale behind the experiment is probably due to the popularity of McDonald's all-day breakfast options. As Eater noted earlier that year, the all-day breakfast, which McDonald's introduced in 2015 as part of its general turnaround plan, precipitated a boost to McDonald's sales for three consecutive financial quarters. Pam Williams, McDonald's USA's director of innovation, told USA Today: "All day breakfast has really been a big hit with our customers, and that started from our customers telling us this is what they wanted." It would only make sense then to extend the extremely popular innovation to MacDonald's entire base.

However, as we haven't seen evidence that consumers outside of Tulsa, Oklahoma have ever had the option to order a breakfast Happy Meal, it seems that McDonald's decided against continuing the program. It's not clear why.


The Truth About McDonald's Breakfast Happy Meals

In one of those forgotten-about experiments that seem to litter the fast food industry, McDonald's once tinkered with the idea of a breakfast Happy Meal. USA Today reported on September 23, 2016, that McDonald's had prepared a trial launch of all-day breakfast Happy Meals in all of Tusla, Oklahoma's 73 locations. If successful, McDonald's would have expanded the option nationally. Breakfast Happy Meals included a choice between two McGriddles or an Egg & Cheese McMuffin without bacon. Their side options were either yogurt or apple slices, except at lunch and dinner times when they could also pick fries. Select restaurants would also offer hash browns.

The rationale behind the experiment is probably due to the popularity of McDonald's all-day breakfast options. As Eater noted earlier that year, the all-day breakfast, which McDonald's introduced in 2015 as part of its general turnaround plan, precipitated a boost to McDonald's sales for three consecutive financial quarters. Pam Williams, McDonald's USA's director of innovation, told USA Today: "All day breakfast has really been a big hit with our customers, and that started from our customers telling us this is what they wanted." It would only make sense then to extend the extremely popular innovation to MacDonald's entire base.

However, as we haven't seen evidence that consumers outside of Tulsa, Oklahoma have ever had the option to order a breakfast Happy Meal, it seems that McDonald's decided against continuing the program. It's not clear why.


The Truth About McDonald's Breakfast Happy Meals

In one of those forgotten-about experiments that seem to litter the fast food industry, McDonald's once tinkered with the idea of a breakfast Happy Meal. USA Today reported on September 23, 2016, that McDonald's had prepared a trial launch of all-day breakfast Happy Meals in all of Tusla, Oklahoma's 73 locations. If successful, McDonald's would have expanded the option nationally. Breakfast Happy Meals included a choice between two McGriddles or an Egg & Cheese McMuffin without bacon. Their side options were either yogurt or apple slices, except at lunch and dinner times when they could also pick fries. Select restaurants would also offer hash browns.

The rationale behind the experiment is probably due to the popularity of McDonald's all-day breakfast options. As Eater noted earlier that year, the all-day breakfast, which McDonald's introduced in 2015 as part of its general turnaround plan, precipitated a boost to McDonald's sales for three consecutive financial quarters. Pam Williams, McDonald's USA's director of innovation, told USA Today: "All day breakfast has really been a big hit with our customers, and that started from our customers telling us this is what they wanted." It would only make sense then to extend the extremely popular innovation to MacDonald's entire base.

However, as we haven't seen evidence that consumers outside of Tulsa, Oklahoma have ever had the option to order a breakfast Happy Meal, it seems that McDonald's decided against continuing the program. It's not clear why.


The Truth About McDonald's Breakfast Happy Meals

In one of those forgotten-about experiments that seem to litter the fast food industry, McDonald's once tinkered with the idea of a breakfast Happy Meal. USA Today reported on September 23, 2016, that McDonald's had prepared a trial launch of all-day breakfast Happy Meals in all of Tusla, Oklahoma's 73 locations. If successful, McDonald's would have expanded the option nationally. Breakfast Happy Meals included a choice between two McGriddles or an Egg & Cheese McMuffin without bacon. Their side options were either yogurt or apple slices, except at lunch and dinner times when they could also pick fries. Select restaurants would also offer hash browns.

The rationale behind the experiment is probably due to the popularity of McDonald's all-day breakfast options. As Eater noted earlier that year, the all-day breakfast, which McDonald's introduced in 2015 as part of its general turnaround plan, precipitated a boost to McDonald's sales for three consecutive financial quarters. Pam Williams, McDonald's USA's director of innovation, told USA Today: "All day breakfast has really been a big hit with our customers, and that started from our customers telling us this is what they wanted." It would only make sense then to extend the extremely popular innovation to MacDonald's entire base.

However, as we haven't seen evidence that consumers outside of Tulsa, Oklahoma have ever had the option to order a breakfast Happy Meal, it seems that McDonald's decided against continuing the program. It's not clear why.


The Truth About McDonald's Breakfast Happy Meals

In one of those forgotten-about experiments that seem to litter the fast food industry, McDonald's once tinkered with the idea of a breakfast Happy Meal. USA Today reported on September 23, 2016, that McDonald's had prepared a trial launch of all-day breakfast Happy Meals in all of Tusla, Oklahoma's 73 locations. If successful, McDonald's would have expanded the option nationally. Breakfast Happy Meals included a choice between two McGriddles or an Egg & Cheese McMuffin without bacon. Their side options were either yogurt or apple slices, except at lunch and dinner times when they could also pick fries. Select restaurants would also offer hash browns.

The rationale behind the experiment is probably due to the popularity of McDonald's all-day breakfast options. As Eater noted earlier that year, the all-day breakfast, which McDonald's introduced in 2015 as part of its general turnaround plan, precipitated a boost to McDonald's sales for three consecutive financial quarters. Pam Williams, McDonald's USA's director of innovation, told USA Today: "All day breakfast has really been a big hit with our customers, and that started from our customers telling us this is what they wanted." It would only make sense then to extend the extremely popular innovation to MacDonald's entire base.

However, as we haven't seen evidence that consumers outside of Tulsa, Oklahoma have ever had the option to order a breakfast Happy Meal, it seems that McDonald's decided against continuing the program. It's not clear why.


The Truth About McDonald's Breakfast Happy Meals

In one of those forgotten-about experiments that seem to litter the fast food industry, McDonald's once tinkered with the idea of a breakfast Happy Meal. USA Today reported on September 23, 2016, that McDonald's had prepared a trial launch of all-day breakfast Happy Meals in all of Tusla, Oklahoma's 73 locations. If successful, McDonald's would have expanded the option nationally. Breakfast Happy Meals included a choice between two McGriddles or an Egg & Cheese McMuffin without bacon. Their side options were either yogurt or apple slices, except at lunch and dinner times when they could also pick fries. Select restaurants would also offer hash browns.

The rationale behind the experiment is probably due to the popularity of McDonald's all-day breakfast options. As Eater noted earlier that year, the all-day breakfast, which McDonald's introduced in 2015 as part of its general turnaround plan, precipitated a boost to McDonald's sales for three consecutive financial quarters. Pam Williams, McDonald's USA's director of innovation, told USA Today: "All day breakfast has really been a big hit with our customers, and that started from our customers telling us this is what they wanted." It would only make sense then to extend the extremely popular innovation to MacDonald's entire base.

However, as we haven't seen evidence that consumers outside of Tulsa, Oklahoma have ever had the option to order a breakfast Happy Meal, it seems that McDonald's decided against continuing the program. It's not clear why.


The Truth About McDonald's Breakfast Happy Meals

In one of those forgotten-about experiments that seem to litter the fast food industry, McDonald's once tinkered with the idea of a breakfast Happy Meal. USA Today reported on September 23, 2016, that McDonald's had prepared a trial launch of all-day breakfast Happy Meals in all of Tusla, Oklahoma's 73 locations. If successful, McDonald's would have expanded the option nationally. Breakfast Happy Meals included a choice between two McGriddles or an Egg & Cheese McMuffin without bacon. Their side options were either yogurt or apple slices, except at lunch and dinner times when they could also pick fries. Select restaurants would also offer hash browns.

The rationale behind the experiment is probably due to the popularity of McDonald's all-day breakfast options. As Eater noted earlier that year, the all-day breakfast, which McDonald's introduced in 2015 as part of its general turnaround plan, precipitated a boost to McDonald's sales for three consecutive financial quarters. Pam Williams, McDonald's USA's director of innovation, told USA Today: "All day breakfast has really been a big hit with our customers, and that started from our customers telling us this is what they wanted." It would only make sense then to extend the extremely popular innovation to MacDonald's entire base.

However, as we haven't seen evidence that consumers outside of Tulsa, Oklahoma have ever had the option to order a breakfast Happy Meal, it seems that McDonald's decided against continuing the program. It's not clear why.


Watch the video: mcMAHA ft. mcFLOAT (August 2022).